SBASP Survival Seasoning Campaign Strategy
To enhance the pre-order Kickstarter-style campaign for SBASP’s Survival Seasoning (https://shop.sbasp.com/shop/survival-seasoning), incorporating three distinct contribution options—Product Purchase, Pay It Forward, and Value In Value Out (VIVO)—can diversify your audience, boost engagement, and create a sense of community while funding the project. Below, I’ll refine the pre-order page draft to integrate these options, ensuring each appeals to different supporter motivations (e.g., product enthusiasts, altruists, and investors). I’ll also address how these options strengthen the campaign and provide practical implementation tips.
Why Three Options?
Product Purchase: Appeals to customers who want the tangible product (Survival Seasoning) and immediate value. This is the core of most pre-order campaigns and drives direct revenue.
Pay It Forward: Attracts supporters who want to contribute altruistically, fostering goodwill and expanding your reach through free codes shared with others (e.g., subscribers or new customers). This can amplify marketing via word-of-mouth.
Value In Value Out (VIVO): Targets entrepreneurial or community-minded backers who are willing to invest without expecting a physical product, instead sharing in potential profits. This incentivizes long-term engagement and aligns with the survivalist ethos of collective resilience.
These options cater to diverse motivations, increase participation, and create a multi-faceted campaign that feels inclusive and innovative, differentiating it from standard pre-order models.
Updated Pre-Order Page Draft
Pre-Order Survival Seasoning: Flavor the Wild, Fund the Future!
SBASP’s Survival Seasoning is here to transform your camp meals, survival rations, and wild game into bold, unforgettable feasts. Crafted for preppers, campers, and bushcraft enthusiasts, this all-purpose blend is compact, long-lasting, and packed with rugged flavor. Join our pre-order campaign to bring this game-changing seasoning to life—and choose how you want to be part of the adventure!
Three Ways to Support: Pick Your Path!
Whether you’re craving the seasoning, sharing the love, or investing in our vision, there’s an option for you. Pre-order now and help us ignite the wild!
Why Survival Seasoning?
Rugged Flavor: A savory mix of [e.g., smoked paprika, garlic, herbs, and a hint of heat] that elevates everything from venison to MREs.
Survival-Ready: 4oz jar, long shelf life, no artificial fillers—perfect for bug-out bags or backcountry trips.
Born from Adventure: Created by outdoor enthusiasts to make every meal in the wild unforgettable.
Choose Your Support Option
1. Product Purchase: Get Your Survival Seasoning!
For flavor lovers who want the goods.
Pre-order your jar(s) and be the first to savor Survival Seasoning. Stock is limited, so grab yours now!
Price: $7.99 per jar (20% off, reg. $9.99, first 100 orders)
Perks:
4oz jar of Survival Seasoning (ships by [e.g., July 15, 2025])
Free “Survival Chef” e-book with 10 camp-ready recipes
Exclusive SBASP sticker
Money-back guarantee
Perfect For: Campers, preppers, and anyone who wants to taste the wild.
[Pre-Order Now] [Button to checkout for product]
2. Pay It Forward: Share the Flavor!
For big-hearted adventurers who want to spread the love.
Contribute to the campaign and receive a unique code to give a FREE jar to someone else—your subscribers, friends, or a fellow survivalist. You’ll help grow our community and get rewarded!
Contribution: $7.99 (covers cost of one jar for someone else)
Perks:
Unique code for a free 4oz jar, shareable via email, X, or social media
Free “Survival Chef” e-book
Exclusive SBASP sticker
Your name (or handle) listed on our “Flavor Forward Wall” on the SBASP website
How It Works: After the campaign, we’ll email you a single-use code. Share it with anyone—it’s their ticket to claim a free jar (they cover shipping).
Perfect For: Influencers, community leaders, or anyone who loves paying it forward.
[Pay It Forward] [Button to checkout for code]
3. Value In Value Out (VIVO): Invest in the Vision!
For trailblazers who believe in our mission and want a stake in the success.
Support the campaign without taking a product, and share in a portion of the profits from the first production run. Be a partner in building SBASP’s future!
Contribution: $25 (minimum, or contribute more for a larger share)
Perks:
Pro-rata share of 10% of net profits from the first production run, split among VIVO backers (e.g., if 100 backers contribute $25 each, and net profit is $5,000, each gets $50)
Free “Survival Chef” e-book
Your name (or handle) on our “VIVO Visionaries Wall” on the SBASP website
Exclusive invite to a virtual Q&A with the SBASP team
How It Works: After the first production run (post-shipping), we’ll calculate net profits (revenue minus production, shipping, and campaign costs) and distribute 10% to VIVO backers via PayPal or bank transfer. Transparent financials shared with all VIVO partners.
Perfect For: Entrepreneurs, survivalists, and supporters who want to invest in a growing brand.
[Join VIVO] [Button to checkout for VIVO]
How the Campaign Works
Choose Your Option: Pick Product Purchase, Pay It Forward, or VIVO above.
Support the Campaign: Secure your contribution via our trusted checkout.
Production Kicks Off: We need 200 total contributions (across all options) to start production. If we don’t hit the goal, you’ll get a full refund.
Stay Updated: We’ll email you with production and shipping progress (or profit updates for VIVO).
Join the Adventure: Receive your jar, share the flavor, or share the profits!
Campaign Deadline: [e.g., June 15, 2025]
Estimated Delivery (Product/Pay It Forward): [e.g., July 15–30, 2025]
VIVO Payout: [e.g., August 15, 2025, after first run]
Why Support Us?
Your contribution—whether for a jar, a shared code, or a profit share—helps launch Survival Seasoning and fuels SBASP’s mission to empower outdoor enthusiasts with tools for thriving in the wild. Together, we’re building a community that values flavor, resilience, and connection.
Transparent Process: We’ll keep you posted with regular updates via email and X.
Money-Back Guarantee: Not satisfied with your jar or experience? Full refunds, no hassle.
Community Focus: From free codes to profit sharing, this campaign is about giving back.
Frequently Asked Questions
What’s in Survival Seasoning?
A bold blend of [e.g., smoked spices, herbs, and a touch of heat]. No MSG, no fillers. Full ingredients shared before shipping.
What if the campaign doesn’t hit 20 contributions?
We’ll refund all contributions in full within 7 days.
How does Pay It Forward work?
You’ll get a unique code to share. The recipient claims a free jar (they pay $4.99 shipping). Codes are valid for 90 days post-campaign.
How are VIVO profits calculated?
Value In Value Out patrons receive their amount contributed, plus â…“ of the net profits from our sales split between VIVO members.
Member receives $21 x number of VIVO shares + ((profits/3)/number of VIVO members)
Buy in round 1 with one or more shares. Net profits = total revenue (from first run sales) minus production, shipping, and campaign costs. 10% is split pro-rata among VIVO backers based on contribution amount. Full breakdown shared post-run.
When will shipping happen?
Product and Pay It Forward jars ship by [e.g., July 15–30, 2025]. Free shipping on Product orders of 3+ jars ($4.99 otherwise).
Who is SBASP?
We’re a family-first, USA-based team passionate about survival, bushcraft, and great food. Survival Seasoning is our first step to flavoring the wild!
Join the Flavor Revolution!
Pick your path and support Survival Seasoning today!
[Insert buttons for each option: “Pre-Order Now” | “Pay It Forward” | “Join VIVO”]
Follow the Journey: Track updates on [X/Instagram] or join our email list.
Questions? Contact us at [insert email or form link].
How These Options Strengthen the Campaign
Product Purchase:
Impact: Drives the bulk of revenue and validates demand. The discounted price ($7.99) and perks (e-book, sticker) incentivize immediate action.
Appeal: Targets the core audience (preppers, campers) who want a tangible product for personal use.
Implementation: Use Shopify’s pre-order app to manage inventory and track orders. Ensure clear shipping timelines to avoid delays.
Pay It Forward:
Impact: Expands reach by encouraging backers to share codes, effectively turning supporters into marketers. For example, a survival YouTuber could share a code with 1,000 subscribers, driving traffic to SBASP.
Appeal: Attracts altruistic supporters and influencers who want to give back without needing the product themselves. The “Flavor Forward Wall” adds a feel-good incentive.
Implementation: Generate unique codes via a platform like Shopify or a coupon system. Track code redemptions to measure impact. Limit codes to one per backer to prevent abuse.
Value In Value Out (VIVO):
Impact: Attracts higher-value contributions ($25+) and fosters long-term loyalty by treating backers as partners. The profit-sharing model is novel for a seasoning campaign, setting SBASP apart.
Appeal: Resonates with entrepreneurial survivalists who value collective success. The virtual Q&A and “Visionaries Wall” create a sense of exclusivity.
Implementation: Use a secure payment platform (e.g., Stripe) to collect VIVO contributions. Maintain transparent accounting and hire a third-party auditor for credibility if contributions exceed $5,000. Cap VIVO at 100–200 backers to keep payouts meaningful.
Practical Implementation Tips
Website Setup:
Use a platform like Shopify or WooCommerce with a pre-order plugin to handle all three options.
Create separate checkout flows for each option, clearly labeled (e.g., “Buy Product,” “Pay It Forward,” “VIVO Contribution”).
Add a progress bar showing total contributions toward the 200-unit goal to create urgency.
Marketing Strategy:
X Campaign: Post teasers like “Flavor your survival: Pick your path—get the seasoning, share it, or share the profits!” Tag survival influencers and use hashtags like #Prepping or #Bushcraft.
Email Blasts: Segment your SBASP mailing list to pitch each option (e.g., product for customers, Pay It Forward for influencers, VIVO for loyal fans).
Influencer Outreach: Send free samples to survival YouTubers (e.g., those reviewing gear on SBASP’s affiliate network) and encourage them to promote Pay It Forward codes.
Video Content: Create a 60-second video showing the seasoning in action, explaining the three options, and featuring a rugged founder’s story (e.g., “I got tired of bland camp food…”).
Incentives and Urgency:
Limit the campaign to 30 days to drive action.
Offer a stretch goal: If 300 contributions are reached, all backers (across options) get a bonus mini-jar (1oz) with their order or code.
Highlight scarcity: “Only 100 Pay It Forward codes available” or “VIVO capped at 150 backers.”
Fulfillment and Transparency:
Partner with a co-packer for spice production to ensure quality and scalability.
Use a shipping provider like USPS (per SBASP’s site) and automate tracking updates via email.
For VIVO, provide a clear profit-sharing timeline and share a financial summary post-campaign. Consider legal consultation to formalize the profit-split agreement.
Risk Mitigation:
Set a clear minimum (200 contributions) to avoid underfunding production.
Offer full refunds if the goal isn’t met, processed within 7 days.
For Pay It Forward, ensure codes are single-use and trackable to prevent fraud.
For VIVO, cap total contributions (e.g., $10,000) to manage payout expectations.
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